Legal

Privacy Policy

Last updated: January 1, 2025 · kieferauctions.com

Effective Date: January 1, 2025. This policy applies to all users of kieferauctions.com and any services provided by Kiefer Auctioneers.

1. Who We Are

Kiefer Auctioneers (“we,” “us,” or “our”) is a Texas-licensed auction company owned and operated by Cory Kiefer, located at 6129 High Meadows Dr., Krum, TX 76249. We provide live, online, and simulcast auction services across North Texas.

2. Information We Collect

We collect information you provide directly to us, including:

  • Contact information — name, email address, phone number, mailing address
  • Bidder registration data — government-issued ID verification, bidder number
  • Seller information — item descriptions, photos, vehicle identification numbers (VINs), title documentation
  • Payment information — collected via secure third-party payment processors; we do not store full card numbers
  • Communications — emails, form submissions, and any correspondence you send us

We also automatically collect certain technical data when you visit our website, including IP address, browser type, referring URLs, and pages visited (via Google Analytics).

3. How We Use Your Information

We use the information we collect to:

  • Process bidder registrations and seller consignments
  • Communicate auction schedules, results, and updates
  • Process payments and issue seller proceeds
  • Send marketing emails (you can opt out at any time)
  • Improve our website and services
  • Comply with legal obligations under Texas law

4. Sharing Your Information

We do not sell your personal information. We may share your information with:

  • Payment processors — to complete financial transactions securely
  • Auction platforms — third-party online bidding platforms (e.g., AuctionZip, Purple Wave) that host our online auctions
  • Service providers — email marketing, web hosting, and analytics providers who are bound by confidentiality agreements
  • Legal authorities — when required by law or to protect our rights

5. Email Communications & Marketing

If you register as a bidder or submit a seller inquiry, you may receive email updates about upcoming auctions, new listings, and Kiefer Auctioneers news. You can unsubscribe at any time by clicking the “Unsubscribe” link in any email or by contacting us directly at [email protected].

6. Cookies & Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyze site traffic. We use Google Analytics to understand how visitors interact with our site. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

8. Children's Privacy

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has submitted personal information to us, please contact us immediately.

9. Your Rights (Texas Residents)

Under applicable Texas law, you may have the right to access, correct, or delete the personal information we hold about you. To exercise these rights, contact us at:

10. Auction Terms & AS-IS Policy

All items sold at Kiefer Auctioneers auctions are sold AS-IS, WHERE-IS with no warranties expressed or implied. By registering as a bidder, you acknowledge that you have had the opportunity to inspect all items prior to bidding and that all sales are final. Full buyer and seller terms are available on our Auction Process page.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes via email or a prominent notice on our website. Your continued use of our services after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us: